📄Privacy Policy – Peaceful Goodbyes

Effective Date: 09/09/2025

Peaceful Goodbyes (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website or use our veterinary services.

1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: name, phone number, email address, home address.

  • Pet Information: name, species, breed, age, medical history relevant to our services.

  • Payment Information: billing address, payment method (processed through secure third-party providers).

  • Technical Data: IP address, browser type, device, pages visited (via cookies or analytics tools).

  • Communication Data: any messages or inquiries you send to us via forms, WhatsApp, email, or phone.

2. How We Use Your Information

We use your data to:

  • Provide and manage our in-home veterinary services.

  • Contact you regarding your appointment or follow-up care.

  • Process payments and send invoices.

  • Improve our website and user experience.

  • Comply with legal, regulatory, and insurance obligations.

We do not sell your data to third parties.

3. Legal Basis for Processing (UK GDPR)

We process your data based on the following legal grounds:

  • Consent – when you voluntarily provide your information.

  • Contractual necessity – to deliver veterinary services.

  • Legal obligation – to maintain medical or financial records.

  • Legitimate interest – to improve our services and protect our business.

4. Data Sharing

We may share your data with:

  • Licensed veterinarians and veterinary support staff working with us.

  • Payment processors (e.g. Sumup, Stripe, PayPal).

  • IT and analytics providers (e.g. Squarespace, Google Analytics).

  • Insurance companies or legal bodies (if legally required).

All third parties are required to comply with data protection laws.

5. Data Retention

We retain your personal data only for as long as necessary:

  • Medical records: up to 7 years (in accordance with RCVS and UK veterinary regulations).

  • Financial records: up to 6 years (per UK tax law).

  • Marketing data: until you unsubscribe or request deletion.

6. Your Rights Under UK Data Protection Law

You have the right to:

  • Access your data.

  • Request correction or deletion.

  • Object to processing or request restriction.

  • Withdraw consent at any time (where applicable).

  • File a complaint with the UK Information Commissioner’s Office (ICO).

7. Cookies and Analytics

We may use cookies and analytics tools to improve site performance and understand user behavior. You can disable cookies in your browser settings.

8. Contact Us

If you have questions or concerns about this Privacy Policy or your data, contact us at:

Peaceful Goodbyes
📧 Email: alejandro.gf@peacefulgoodbyes.co.uk
📱 Phone/WhatsApp: 07950654005
🌐 Website: https://www.peacefulgoodbyes.co.uk